Casting a commercial for ASDA
Casting: Mon 15th & Tues 16th Jan (London)
Shoot: 1st or 2nd week Feb – exact dates TBC
Easter Campaign runs for 3 weeks (Mon 12th March –
Sat 31st March) and payday value strand runs for 10 days (Wed 28th – Mon 6th
Principal Media 1: All forms of Television including Terrestrial, Satellite,
Cable, VOD or any other method to be introduced irrespective of delivery
method or signal. In-store Loop Systems, Moving Digital Out Of Home/public
screens, Radio including ASDA FM.
Principal Media 2: All forms of Internet and On-Line use without exception
including Client websites, other websites, emails, YouTube and Social media
sites, Pre-Roll, Banner Ads, MPUs mobile phone and tablet advertising.
Principal Media 3: Use of Stills
Use of stills/ lifts taken from the Commercials or as separate still
photographs taken on set for use in digital display, press ads (consumer and
trade) , indoor and outdoor posters, leaflets, POS materials.
Secondary Media: All Public Relations and Promotional use without exception,
internal communications, trade shows and exhibitions, education and
training, digital archive systems, ASDA website (non-paid for) intranets,
Agency website, Awards and Industry websites and show-reels in any medium.
NB: Usage negotiations will cover ads created by Saatchi & Saatchi solely.
Creative made by other agencies (including Asda FM spots) will require
We’re looking for cool, charismatic, cheeky kids with real energy. They need
to be able to perform for the camera with a genuine, wide eyed enthusiasm.
They won’t be your usual commercial child, but will have more of an
editorial vibe. We’re not looking for ‘perfect’, in fact things like
freckles, braces, dimples and missing baby teeth would be great. We’re
looking for kids that are undeniably beautiful in their own way.
It is also important that they are characters and performers. Kids that can
run around all day. Kids that can take direction well; must have previous
experience please. It would be useful (but not mandatory) if the kids had
some roller skating/skateboard skills – but we’re open to seeing all sorts
of other talents/skills that the kids may have, such as gymnastics; dancing;
ear-wiggling, etc (please list on their submissions). We’d love to display a
real diversity of children, so please suggest children from a wide range of
ethnicities and cultures.
The final group need to have a chemistry, to come across as friends, not
just actors meeting for the first time on set – so would be great to cast
real mates or family members.
NO KIDS WITH PREVIOUS FEATURED SUPERMARKET ADS PLEASE!! MUST BE ABLE TO BE
LICENCED WITHIN 10 WORKING DAYS, AS APPLICATIONS WILL BE SUBMITTED TO
COUNCILS BY 22ND JANUARY.
BROTHER – aged 7-8 (122cm-128cm)
SISTER – aged 7-8 (122cm-128cm)
FRIEND 1 – boy, aged 3-4 (98cm-104cm)
FRIEND 2 – girl, aged 3-4 (98cm-104cm)
FRIEND 3 – girl, aged 7-8 (122cm-128cm)